Ya, a couple of my friends are really enjoying the WvW aspect of the game. Since I've been a PvE kind of person, that aspect doesn't really appeal to me very much. But it certainly does have appeal for those PvPers out there.
GW2 is an odd beast. The overland graphics are totally gorgeous, but the character graphics are kinda boring. I'm not sure what's up with that. Perhaps I've just gotten spoiled with Rift character details. I dunno.
I'll probably keep playing it from time to time but I just didn't capture my attention for very long.