Yep, exactly what I'm saying.
Lemme ask you this TM..... if you had mouse/keyboard for your PS3, would you ever play Bioshock on your PC?
No way. With all the sensory immersion that my entertainment system provides along with my big screen, the PS3 would win every day. And if I own a few console control-wielding noobs along the way - all the better.

Perhaps it's time for a caviet.. I do enjoy the console controls for driving games. Keyboard/mouse for those seems a bit clonky. The analog control and force feedback is kinda fun.
So for me, it does depend on the game being played. For FPS, take that console controller, load it into a large slingshot, and fire it for distance. For others like flying and driving, do go run and try and find that flung/damaged controller - pick the dirt and grass out of it and put it to good use.
But please Mr. Sony, please please please make a controller that's playable by the inhabitants of the western world, and not just for the inhabitants of the Pygmy tribes of the Congo.